Commerce 2 (theory) A sole proprietor has been advised to advertise her business in order to increase sales. (a)(i) List four advertising media she could use. (ii) State four factors she would consider in the choice of a medium. (b) State four advantages of advertising to her business.
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Model answer
(a)(i) Any four: newspapers; magazines; radio; television; billboards/posters; handbills/fliers; window display; internet/social media; cinema; neon signs; catalogues. (ii) Any four: cost of the medium; coverage/circulation (how many people it reaches); type of target audience; nature of the goods; frequency of exposure; medium used by competitors; flexibility; media available in her area. (b) Any four: creates awareness of her products; informs/educates customers about uses; increases sales; helps her business expand; builds customer loyalty and demand; helps her face competition; introduces new products.
Explanation
In (ii) think of what makes a medium suitable: cost, reach and audience.
Commerce 2 (theory) (a) State four functions of a cartel. (b) Explain three advantages and three disadvantages of public enterprises.
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Model answer
(a) Any four: fixes common prices for members' products; sets output/production quotas for members; shares out markets (sales territories) among members; may take over selling for all members; reduces competition among members; fights competition from non-members. (b) Advantages (any three, explained): provide essential services (water, electricity) at low cost; provide infrastructure; create employment; prevent exploitation by private monopolies; have large capital for big projects; promote balanced development. Disadvantages (any three, explained): inefficiency and bureaucracy (red tape); political interference/appointment of unqualified people; corruption, waste and embezzlement; monopoly power may be abused; heavy burden on government funds/losses; lack of competition leads to poor service.
Explanation
Explain each advantage or disadvantage in a sentence, not just a word.
Commerce 2 (theory) (a) List six credit instruments used in business transactions. (b) Mr. Sylva is considering hire purchase as a source of finance for his business operations. State four advantages and three disadvantages of this source of finance.
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Model answer
(a) Any six: cheque; bill of exchange; promissory note; credit card; letter of credit; bank draft; hire purchase agreement; trade credit/credit note; acceptance credit; treasury bill; debenture. (b) Advantages (any four): he gets the equipment at once and pays from income; no need for large capital; working capital is kept free; no collateral needed as with a bank loan; easier to obtain than a bank loan; helps the business expand/raise output. Disadvantages (any three): total cost is higher because of interest; goods can be repossessed if he defaults; he is not the owner until the last instalment; temptation to over-commit; strict terms of the agreement.
Explanation
Hire purchase lets him use the asset at once but costs more overall.
Commerce 2 (theory) (a) Explain four factors to be considered in setting up a retail business. (b) State how government uses the following to regulate businesses: (i) registration of business name; (ii) patent; (iii) trade mark; (iv) copyright.
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Model answer
(a) Any four, explained: capital available; location/nearness to customers; nature of goods to sell; level of competition; sources of supply; government regulations and licences; availability of infrastructure and security; size of the market/demand; personal skills and experience. (b)(i) Registration of business name – every business must register its name, so government knows who owns it, prevents two firms using the same name, and can hold owners responsible. (ii) Patent – government grants an inventor the sole right to make and sell an invention for a period, preventing others from copying it. (iii) Trade mark – registered marks/symbols protect a firm's brand from imitation and protect consumers from fakes. (iv) Copyright – protects authors, musicians and artists from unauthorised copying of their works, so only the owner can reproduce them.
Explanation
In (b) say what each one protects and who it protects.
Commerce 2 (theory) (a) State four functions of a Stock Exchange. (b) Explain the following types of securities traded on the Stock Exchange: (i) debentures; (ii) bonds; (iii) shares; (iv) stock.
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Model answer
(a) Any four: provides a market for buying and selling existing securities; helps companies and government raise long-term capital; gives information on share prices; protects investors through its rules; encourages saving and investment; serves as a barometer of the economy; helps value companies; encourages foreign investment. (b)(i) Debentures – long-term loans to a company, usually secured on its assets, earning a fixed rate of interest; holders are creditors. (ii) Bonds – long-term loan certificates issued by government or companies that pay fixed interest and are repaid on a set date. (iii) Shares – units of a company's capital; holders are part-owners and receive dividends (ordinary or preference). (iv) Stock – fully paid-up shares converted into a block that can be bought and sold in any amount; also government securities.
Explanation
Show the owner/creditor difference: shareholders own, debenture and bond holders lend.
Commerce 2 (theory) (a) State five functions of an Export Promotion Council. (b) Outline five roles performed by the Customs and Excise Authority towards the growth of commerce.
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Model answer
(a) Any five: encourages export of non-oil/local products; gives exporters information on foreign markets; organises trade fairs and exhibitions abroad; provides export incentives/grants and credit facilities; advises exporters on quality, packaging and documentation; trains exporters; helps set up export processing zones; advises government on export policy. (b) Any five: collects import and export duties and excise duties (revenue); prevents smuggling; stops importation of prohibited/harmful goods; protects local industries by enforcing tariffs and bans; compiles trade statistics; runs bonded warehouses; clears goods at ports and borders; enforces trade agreements/quotas.
Explanation
Customs roles centre on collecting duties and controlling what enters and leaves the country.
Commerce 2 (theory) Emeka has been a sales representative for three years but has never met his target. (a) State five reasons that could have accounted for his inability to meet his target. (b) Explain five promotional tools he could use to stimulate sales of his company's products.
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Model answer
(a) Any five: poor product knowledge; poor communication/persuasion skills; poor attitude to customers; laziness/few customer visits; unrealistic targets; poor quality or high price of the product; strong competition; little advertising support; poor transport/territory; lack of training or motivation. (b) Any five, explained: free samples; discounts/price reductions; gifts/premiums; trade fairs and exhibitions; demonstrations; competitions and lotteries; coupons; displays (window/point of sale); after-sales services; credit facilities.
Explanation
Each tool in (b) needs a short explanation of how it attracts buyers.
Commerce 2 (theory) The following information relates to Raisa's grocery store as at 31st December 2018. Stock - 1st January 2018 – Le 20,000 Purchases – Le 150,000 Sales – Le 230,000 Carriage inwards – Le 4,000 Rent received – Le 80,000 Salaries – Le 29,000 Stock - 31st December 2018 – Le 35,000 You are required to calculate: (a) cost of goods sold; (b) gross profit; (c) net profit; (d) percentage of gross profit.
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Model answer
(a) Cost of goods sold = opening stock + purchases + carriage inwards − closing stock = 20,000 + 150,000 + 4,000 − 35,000 = Le 139,000. (b) Gross profit = sales − cost of goods sold = 230,000 − 139,000 = Le 91,000. (c) Net profit = gross profit + rent received − salaries = 91,000 + 80,000 − 29,000 = Le 142,000. (d) Gross profit percentage (on sales) = 91,000 ÷ 230,000 × 100 ≈ 39.6%.
Explanation
Carriage inwards goes into cost of goods sold; rent received is added in the profit and loss part.