Theory question 101
AdvertisingCommerce 2 (theory)
A sole proprietor has been advised to advertise her business in order to increase sales.
(a)(i) List four advertising media she could use.
(ii) State four factors she would consider in the choice of a medium.
(b) State four advantages of advertising to her business.
Show the model answer
(a)(i) Any four: newspapers; magazines; radio; television; billboards/posters; handbills/fliers; window display; internet/social media; cinema; neon signs; catalogues.
(ii) Any four: cost of the medium; coverage/circulation (how many people it reaches); type of target audience; nature of the goods; frequency of exposure; medium used by competitors; flexibility; media available in her area.
(b) Any four: creates awareness of her products; informs/educates customers about uses; increases sales; helps her business expand; builds customer loyalty and demand; helps her face competition; introduces new products.
In (ii) think of what makes a medium suitable: cost, reach and audience.