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WAEC Commerce 2020 Question 36

Question 36

Advertising

A paid presentation about a product with a view to encouraging purchases by an identifiable sponsor is

  1. A.publicity.
  2. B.personal selling.
  3. C.sales promotion.
  4. D.advertisement.
Show the answer and explanation

Answer: D (advertisement.)

Explanation

Advertising is a paid, non-personal message by an identified sponsor; publicity is unpaid.