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WAEC Commerce 2020 Question 40

Question 40

Marketing

The marketing term which regards the consumer as king that must be satisfied is

  1. A.market segmentation.
  2. B.market research.
  3. C.marketing concept.
  4. D.marketing mix.
Show the answer and explanation

Answer: C (marketing concept.)

Explanation

The marketing concept puts the consumer at the centre: satisfy the customer to make profit.