Question 21
Sales PromotionUse the following information to answer questions 20 and 21.
A consultant engaged by Lilian and Sons to help boost its declining products demand, made two recommendations. First, the company should offer new customers small units of its products to try, and second, the company should run a limited-time promotion with huge discounts.
The type of sales promotion associated with the second recommendation is
- A.premium offers
- B.flash sale
- C.sweepstakes
- D.price-off
Show the answer and explanation
Answer: B (flash sale)
Explanation
A flash sale is a short, limited-time sale with large discounts.