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WAEC Marketing 2026 Question 19

Question 19

Product

Which element of merchandising is involved when Adu, a retail shop employee, wraps, marks and provides cushioning for a piece of China-ware purchased by Hannah?

  1. A.Labelling
  2. B.Packaging
  3. C.Branding
  4. D.Tagging
Show the answer and explanation

Answer: B (Packaging)

Explanation

Wrapping and cushioning goods to protect them is packaging.