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WAEC Marketing 2026 Question 13

Question 13

Marketing Planning

Use the following information to answer questions 12, 13 and 14. Situation analysis – I
Marketing objectives – II Marketing strategies – III
Implementation – IV Marketing tactics – V
The marketing planning element that is used to implement III is

  1. A.I
  2. B.II
  3. C.IV
  4. D.V
Show the answer and explanation

Answer: D (V)

Explanation

Tactics (V) are the specific actions that put marketing strategies (III) into effect.