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WAEC Marketing 2026 Question 11

Question 11

Marketing Concept

Which of the following periods in the history of marketing in Nigeria focused on the exchange of goods for other goods?

  1. A.Pre-colonial era
  2. B.Colonial era
  3. C.Independence era
  4. D.Modern-marketing era
Show the answer and explanation

Answer: A (Pre-colonial era)

Explanation

Before colonial rule and money, trade was mostly by barter.