Question 14
Marketing PlanningUse the following information to answer questions 12, 13 and 14. Situation analysis – I
Marketing objectives – II Marketing strategies – III
Implementation – IV Marketing tactics – V
The marketing planning element that involves the execution of II is
- A.I
- B.III
- C.IV
- D.V
Show the answer and explanation
Answer: C (IV)
Explanation
Implementation (IV) is carrying out the plan to achieve the objectives (II).