WAEC Marketing 2023 Question 21

Question 21

Promotion and Advertising

Use the following information to answer questions 20 and 21.
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
A benefit that the company would derive from advertising the product is

  1. A.increase in competition
  2. B.increase in market share
  3. C.decrease in production cost
  4. D.decrease in tax liabilities
Show the answer and explanation

Answer: B (increase in market share)

Explanation

Advertising raises sales, increasing the firm's share of the market.