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WAEC Marketing 2023 Question 20

Question 20

Promotion and Advertising

Use the following information to answer questions 20 and 21.
ABC Foods has recently expanded its production capacity and is searching for a medium for advertising its products at a lower cost.
Which of the following advertising media would be suitable for the company?

  1. A.Television
  2. B.Newspaper
  3. C.Radio
  4. D.Magazine
Show the answer and explanation

Answer: C (Radio)

Explanation

Radio reaches a wide audience at a much lower cost than television.