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WAEC Marketing 2023 Question 19

Question 19

Pricing

Which of the following pricing strategies is used by wholesalers of industrial goods?

  1. A.Cost-plus pricing
  2. B.Demand based pricing
  3. C.Penetration pricing
  4. D.Haggling pricing
Show the answer and explanation

Answer: A (Cost-plus pricing)

Explanation

Wholesalers commonly add a fixed mark-up to their cost: cost-plus pricing.