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WAEC Marketing 2023 Question 12

Question 12

Distribution

Use the following information to answer questions 11 and 12.
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
Ernest Super Market is classified as

  1. A.a retailer
  2. B.a wholesaler
  3. C.an agent
  4. D.a producer
Show the answer and explanation

Answer: A (a retailer)

Explanation

A supermarket sells goods in small quantities to final consumers: it is a retailer.