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WAEC Marketing 2023 Question 13

Question 13

Consumer Behaviour

The last stage in the buying decision process is the

  1. A.purchase decision
  2. B.information search
  3. C.post-purchase behavior
  4. D.evaluation of alternatives
Show the answer and explanation

Answer: C (post-purchase behavior)

Explanation

The buying process ends with post-purchase behaviour, when the buyer feels satisfied or not.