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WAEC Marketing 2023 Question 11

Question 11

Markets

Use the following information to answer questions 11 and 12.
OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.
OJ Ltd is an example of

  1. A.a consumer market
  2. B.an industrial market
  3. C.a government market
  4. D.a reseller market
Show the answer and explanation

Answer: B (an industrial market)

Explanation

A bakery buys flour and other inputs to make products, so it is part of the industrial market; Ernest Super Market, which buys to resell, is the reseller.