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WAEC Marketing 2023 Question 10

Question 10

Product

A product that is bought frequently on impulse at lower prices is

  1. A.industrial goods
  2. B.unsought goods
  3. C.convenience goods
  4. D.specialty goods
Show the answer and explanation

Answer: C (convenience goods)

Explanation

Convenience goods are cheap items bought often and with little thought, sometimes on impulse.