The PW Company Ltd. achieved the following result in 2012: Sales Le 100,000; Profit Le 5,000; Capital employed Le 20,000. The return on capital employed is
A.25%.
B.20%.
C.15%.
D.5%.
Show the answer and explanation
Answer: A (25%.)
Explanation
Return on capital employed = profit ÷ capital employed × 100 = 5,000 ÷ 20,000 × 100 = 25%.
Commerce 2 (essay) (a) Distinguish between Commerce and Industry. (b)(i) Explain three activities involved in industry. (ii) Explain five activities involved in commerce.
Show the model answer
Model answer
(a) Commerce is concerned with the exchange and distribution of goods and services (trade and aids to trade); industry is concerned with the actual production of goods – extracting, manufacturing and constructing. (b)(i) Extraction – obtaining raw materials from nature, e.g. mining, fishing, farming; manufacturing – changing raw materials into finished goods, e.g. textiles; construction – assembling materials into structures, e.g. building roads, houses. (ii) Any five, explained: trade (home and foreign buying and selling); banking/finance; insurance; transport; communication; advertising; warehousing; tourism.
Commerce 2 (essay) (a) State five features of a public corporation. (b) List and explain five sources of capital available to a limited liability company.
Show the model answer
Model answer
(a) Any five: created by an Act/decree; owned and controlled by government; managed by a board appointed by government; provides essential services at moderate prices; not mainly profit-motivated; financed by government grants/subsidies; is a legal entity that can sue and be sued; accountable to a minister/parliament. (b) Any five, explained: issue of shares (ordinary and preference); debentures (long-term loans at fixed interest); retained/ploughed-back profits; bank loans; bank overdrafts; trade credit; leasing/hire purchase of equipment; debt factoring; government grants/tax holidays; sale of assets.
Commerce 2 (essay) (a) What is mail order business? (b) List and explain sixtrends in retailing.
Show the model answer
Model answer
(a) Mail order business is retailing in which customers choose goods from catalogues or adverts, order by post, phone or internet, and the goods are sent to them by post or courier. (b) Any six, explained: self-service; growth of supermarkets and hypermarkets; branding and pre-packaging; online/e-commerce shopping; electronic payment (cards, POS); automatic vending; after-sales services; credit facilities; trading stamps/loyalty schemes; luncheon/gift vouchers; mobile shops; chain stores/franchising; shopping malls.
Explanation
Trends are modern developments in how retailers sell.
Commerce 2 (essay) Write explanatory notes on the following Stock Exchange terms: (a) Bull; (b) Bear; (c) Option; (d) Backwardation; (e) Contango.
Show the model answer
Model answer
(a) Bull – a speculator who buys shares expecting prices to rise, so he can sell at a profit. (b) Bear – a speculator who sells shares (often ones he does not have) expecting prices to fall, so he can buy back cheaper. (c) Option – the right, bought for a fee, to buy (call) or sell (put) shares at a fixed price within a stated period. (d) Backwardation – the charge a bear pays to postpone delivery of shares he has sold to the next settlement period. (e) Contango – the charge a bull pays to postpone payment for shares he has bought to the next settlement period.
Explanation
Bull buys expecting a rise; bear sells expecting a fall.
Commerce 2 (essay) Explain the following insurance terms: (a) Proximate cause; (b) Surrender value; (c) Contribution; (d) Utmost good faith; (e) Premium.
Show the model answer
Model answer
(a) Proximate cause – the insurer pays only if the main (nearest, dominant) cause of the loss is a risk covered by the policy. (b) Surrender value – the amount the insurer pays if a life policy is cashed in before maturity. (c) Contribution – where the same property is insured with more than one insurer, they share the loss in proportion and the insured cannot claim more than the loss. (d) Utmost good faith (uberrimae fidei) – both parties must disclose all material facts honestly; otherwise the contract can be avoided. (e) Premium – the amount the insured pays regularly to the insurer for cover.
Commerce 2 (essay) (a) State five importance of personal selling to a business. (b) Explain five reasons why communication is important to a business.
Show the model answer
Model answer
(a) Any five: allows demonstration of products; immediate feedback from customers; objections answered on the spot; builds good customer relations; message suited to each buyer; sale can be closed at once; useful for technical/expensive goods; increases sales. (b) Any five, explained: links the firm with customers and suppliers (orders, enquiries); helps advertising and sales; enables coordination and instructions within the firm; quick decisions save time and money; helps in payments/banking; keeps the firm informed about markets and prices; maintains good public relations.
Explanation
Each reason in (b) should show a benefit to the business.
Commerce 2 (essay) State two distinguishing features between each of the following: (a) Tramp vessels and ocean liners; (b) A factor and a broker; (c) A commissioned agent and a del-credere agent; (d) Consular invoice and proforma invoice; (e) Insurance and Assurance.
Show the model answer
Model answer
(a) Tramps have no fixed route or timetable and go wherever cargo is available, mostly carrying bulky cargo; liners sail on fixed routes at scheduled times, carrying passengers and general cargo at fixed rates. (b) A factor holds the goods and may sell in his own name, give credit and fix prices; a broker does not hold the goods and deals in the principal's name, earning brokerage. (c) A commission agent sells for a commission but does not guarantee buyers' payment; a del credere agent guarantees payment by the buyers he finds and earns an extra (del credere) commission. (d) A consular invoice is certified by the importing country's consul and is used in foreign trade to confirm value/origin for duty; a proforma invoice is sent before goods are supplied, e.g. to ask for payment in advance or as a quotation. (e) Insurance covers risks that may or may not happen (fire, theft) and follows indemnity; assurance covers events that will certainly happen (death) and pays an agreed sum, not indemnity.
Commerce 2 (essay) (a) Explain the meaning of market segmentation. (b) List and explain four factors to be considered in segmenting a market.
Show the model answer
Model answer
(a) Market segmentation is dividing the whole market for a product into smaller groups of buyers who have similar needs or characteristics, so the firm can target each group. (b) Any four, explained: age; sex/gender; income level; geographical location; occupation/social class; religion/culture; education; lifestyle/tastes; size of family.
Explanation
Factors in (b) are the characteristics used to group buyers.
Commerce 2 (essay) (a) Define the following terms: (i) Nationalization; (ii) Indigenization; (iii) Commercialization; (iv) Privatization. (b) State four why government should participate in business.
Show the model answer
Model answer
(a)(i) Nationalisation – government takes over ownership and control of privately owned businesses. (ii) Indigenisation – transferring ownership and control of businesses from foreigners to citizens. (iii) Commercialisation – reorganising government enterprises to run on commercial (profit) lines while remaining government-owned. (iv) Privatisation – selling all or part of government-owned enterprises to private individuals or firms. (b) Any four: to provide essential services at low cost; to control strategic industries; to prevent private monopolies exploiting consumers; projects too large for private investors; to create jobs; to ensure balanced development; to earn revenue.
Commerce 2 (essay) Leonard is a retailer who deals in cement. He started business on 1st January, 2011. The following information was extracted from his books (Le): Rent – 25,000 Sales – 850,000 Returns outwards – 15,000 Purchases – 400,000 Return inwards – 25,000 Insurance – 45,000 Fixtures and fittings – 15,000 Wages and salaries – 112,000 Transport – 6,000 From the above information calculate the: (a) Turnover; (b) Cost of goods sold; (c) Gross Profit; (d) Net Profit; (e) Rate of stockturn.
Show the model answer
Model answer
(a) Turnover (net sales) = sales − returns inwards = 850,000 − 25,000 = Le 825,000. (b) Cost of goods sold = purchases − returns outwards = 400,000 − 15,000 = Le 385,000 (no opening or closing stock is given, as business started in 2011). (c) Gross profit = 825,000 − 385,000 = Le 440,000. (d) Expenses = rent 25,000 + insurance 45,000 + wages and salaries 112,000 + transport 6,000 = 188,000; net profit = 440,000 − 188,000 = Le 252,000. (Fixtures and fittings are a fixed asset, not an expense.) (e) Rate of stockturn = cost of goods sold ÷ average stock; no opening or closing stock figures are given (average stock is nil), so the rate cannot be worked out from this information.
Explanation
Leave fixtures and fittings out of expenses; they are an asset.