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WAEC Commerce 2013 Question 25

Question 25

Advertising

Advertising efforts geared towards a particular audience is known as

  1. A.mass advertising.
  2. B.direct advertising.
  3. C.persuasive advertising.
  4. D.indirect advertising.
Show the answer and explanation

Answer: B (direct advertising.)

Explanation

Direct advertising is aimed at a selected group, e.g. by direct mail.