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WAEC Commerce 2013 Question 27

Question 27

Marketing

The concept which says that a company's production policy should be centred on the ultimate user of the product is known as

  1. A.market segmentation.
  2. B.consumer sovereignty.
  3. C.marketing mix.
  4. D.marketing research.
Show the answer and explanation

Answer: B (consumer sovereignty.)

Explanation

Consumer sovereignty means consumers' wishes decide what is produced.