Theory question 106
MarketingCommerce 2 (essay)
(a) State five importance of personal selling to a business.
(b) Explain five reasons why communication is important to a business.
Show the model answer
(a) Any five: allows demonstration of products; immediate feedback from customers; objections answered on the spot; builds good customer relations; message suited to each buyer; sale can be closed at once; useful for technical/expensive goods; increases sales.
(b) Any five, explained: links the firm with customers and suppliers (orders, enquiries); helps advertising and sales; enables coordination and instructions within the firm; quick decisions save time and money; helps in payments/banking; keeps the firm informed about markets and prices; maintains good public relations.
Each reason in (b) should show a benefit to the business.