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WAEC Commerce 1995 Question 61

Question 61

Marketing

The use of name, symbol, letter or any combination of these by a company to distinguish its product is called

  1. A.product mix
  2. B.marketing mix
  3. C.slogan
  4. D.trade mark
  5. E.product differentiation
Show the answer and explanation

Answer: D (trade mark)

Explanation

A trade mark is a name or symbol that identifies a firm's product.