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WAEC Commerce 1995 Question 62

Question 62

Marketing

The collection of information on the taste of consumers and the extent of demand for a product is called

  1. A.consumer orientation
  2. B.advertising
  3. C.market research
  4. D.marketing mix
  5. E.market segmentation
Show the answer and explanation

Answer: C (market research)

Explanation

Market research gathers information about consumers' tastes and demand.