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WAEC Commerce 1995 Question 59

Question 59

Marketing

Use the diagram to answer the question.
The diagram contains the four elements of

Diagram for this question
  1. A.product mix
  2. B.promotion mix
  3. C.market segmentation
  4. D.marketing mix
  5. E.pricing policy
Show the answer and explanation

Answer: D (marketing mix)

Explanation

Product, price, place and promotion are the four Ps of the marketing mix.