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WAEC Commerce 1995 Question 58

Question 58

Marketing

Use the diagram to answer the question.
The diagram above illustrates the marketing concept of

Diagram for this question
  1. A.pricing policy
  2. B.competitive promotion
  3. C.consumer sovereignty
  4. D.distribution channel
  5. E.product policy
Show the answer and explanation

Answer: C (consumer sovereignty)

Explanation

All four elements point at the customer in the centre, showing that the customer is king (consumer sovereignty).