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WAEC Commerce 1995 Question 57

Question 57

Marketing

A firm that emphasizes the satisfaction of the consumers is applying the principle of

  1. A.consumerism
  2. B.selling concept
  3. C.marketing mix
  4. D.marketing concept
  5. E.salesmanship
Show the answer and explanation

Answer: D (marketing concept)

Explanation

The marketing concept puts satisfying the consumer at the centre of the firm's activities.