Theory question 104
Distribution(a) What is market union? (b) State four roles performed by market unions to their members.
(c) State five advantages of packaging to a product.
Show the model answer
(a) A market union is an association of traders who deal in the same product in a market, formed to protect and promote their common interests.
(b) Any four: fix common prices; settle disputes among members; protect members from unfair practices; represent members before government; pass on market information; provide welfare and savings schemes; keep order, security and cleanliness in the market.
(c) Any five: protects the product from damage and contamination; makes handling, storage and transport easier; attracts buyers (promotion); identifies the brand; carries information through the label; gives convenient sizes; preserves the product and extends shelf life; prevents adulteration.
Give each point as a full sentence, with an example where possible.