Theory question 103
Transportation and Marketing DocumentsPremium Ltd is a manufacturer of confectioneries that sells its products to distributors nationwide.
(a) State five functions the distributors would perform in the company. (b) State five factors the company would consider in choosing a mode of transporting its products to distributors.
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(a) Any five: buy in bulk from the company; store the products; transport them to retailers; break bulk; finance the company through prompt payment; bear risks; promote the products; give market information/feedback; give credit to retailers.
(b) Any five: cost of the transport; speed; nature of the goods (perishable, fragile); distance; safety and security; reliability; availability of the mode on the route; quantity of goods; flexibility (door-to-door).
Give each point as a full sentence, with an example where possible.