Theory question 105
E-marketing(a) What is e-marketing? (b) State four benefits of e-marketing. (c) State five reasons a company would want to engage in international marketing.
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(a) E-marketing is the use of the internet and other electronic media to promote and sell goods and services.
(b) Any four: reaches a global market; low cost; available 24 hours a day; easy to measure results; quick feedback and interaction with customers; easy price comparison for buyers; fast transactions.
(c) Any five: to reach a larger market; to make more profit; to use excess capacity; saturated or declining home market; to spread risk; to earn foreign exchange; to gain economies of scale; to extend a product's life cycle; to take advantage of trade agreements or incentives.
Give each point as a full sentence, with an example where possible.