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WAEC Marketing 2024 Question 4

Question 4

Marketing Concept

The concept applied by ABC Ltd. if it analyses its customers' needs before providing goods to satisfy them is

  1. A.production concept.
  2. B.product concept.
  3. C.selling concept.
  4. D.marketing concept.
Show the answer and explanation

Answer: D (marketing concept.)

Explanation

Finding out customers' needs first and then satisfying them is the marketing concept.