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WAEC Marketing 2024 Question 3

Question 3

Marketing Concept

The business concept that states consumers would buy any item once it is of high quality is

  1. A.marketing concept.
  2. B.production concept.
  3. C.selling concept.
  4. D.product concept.
Show the answer and explanation

Answer: D (product concept.)

Explanation

The product concept holds that consumers favour products with the best quality and features.