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WAEC Marketing 2024 Question 37

Question 37

Marketing Concept

Services offered to customers by a firm to encourage continuous patronage of the company's products is

  1. A.pre-sale services.
  2. B.after-sales services.
  3. C.self-services.
  4. D.merchandising services.
Show the answer and explanation

Answer: B (after-sales services.)

Explanation

After-sales services such as delivery, installation and repairs keep customers coming back.