WAEC Marketing 2024 Question 23

Question 23

Sales Promotion

Use the following information to answer questions 22 and 23.
ABC Bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company.
Another sales promotional incentive the company could adopt to stimulate sales is

  1. A.advertising.
  2. B.public relations.
  3. C.free samples.
  4. D.personal selling.
Show the answer and explanation

Answer: C (free samples.)

Explanation

Free samples are a sales promotion incentive; the others are other promotion tools.