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WAEC Marketing 2024 Question 22

Question 22

Pricing

Use the following information to answer questions 22 and 23.
ABC Bakery has decided to implement an incentive scheme to encourage bulk buying due to low sales affecting the company.
The discount that is suitable for the company to achieve its objective is

  1. A.seasonal discount.
  2. B.cash discount.
  3. C.functional discount.
  4. D.quantity discount.
Show the answer and explanation

Answer: D (quantity discount.)

Explanation

A quantity discount lowers the price for customers who buy in large quantities, which encourages bulk buying.