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WAEC Marketing 2024 Question 17

Question 17

Pricing

Use the following information to answer questions 17 to 19.
KPKC Ltd bought 60 packs of beverages at ₦150 each and sold at a 20% mark-up
The pricing strategy adopted by KPKC Ltd is

  1. A.demand based pricing.
  2. B.penetration pricing.
  3. C.skimming pricing.
  4. D.cost-plus pricing.
Show the answer and explanation

Answer: D (cost-plus pricing.)

Explanation

Adding a percentage mark-up to the cost price is cost-plus pricing.