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WAEC Marketing 2024 Question 16

Question 16

Marketing Research

Which of the following information would be relevant in marketing research for industrial goods?

  1. A.Consumption pattern.
  2. B.Lifestyle of consumers.
  3. C.Product life-cycle.
  4. D.Size of the product.
Show the answer and explanation

Answer: C (Product life-cycle.)

Explanation

Consumption patterns and lifestyles concern consumer goods; the product life cycle is relevant to industrial goods.