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WAEC Marketing 2024 Question 14

Question 14

Consumer Behaviour

A consumer's buying behavior is influenced by

  1. A.professional opinion.
  2. B.reference group.
  3. C.company's strategy.
  4. D.company's plan.
Show the answer and explanation

Answer: B (reference group.)

Explanation

Reference groups such as family, friends and colleagues influence what a consumer buys.