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WAEC Marketing 2024 Question 13

Question 13

Consumer Behaviour

Cognitive dissonance occurs when a customer

  1. A.is satisfied with a product.
  2. B.is dissatisfied with a product.
  3. C.re-buys a product.
  4. D.recommends a product.
Show the answer and explanation

Answer: B (is dissatisfied with a product.)

Explanation

Cognitive dissonance is the doubt or discomfort a buyer feels after a purchase that disappoints.