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WAEC Marketing 2023 Question 7

Question 7

Marketing Mix

The set of variables a confectionery company uses to execute its marketing strategy is marketing.

  1. A.mix
  2. B.plan
  3. C.tactics
  4. D.policy
Show the answer and explanation

Answer: A (mix)

Explanation

The marketing mix (4Ps) is the set of controllable variables used to carry out a marketing strategy.