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WAEC Marketing 2023 Question 3

Question 3

Marketing Concept

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

  1. A.product concept
  2. B.societal concept
  3. C.selling concept
  4. D.production concept
Show the answer and explanation

Answer: C (selling concept)

Explanation

The selling concept relies on aggressive selling and promotion to make people buy.