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WAEC Marketing 2023 Question 2

Question 2

Marketing Concept

An orientation that holds that a company's decision should include consumer satisfaction and community development is

  1. A.societal marketing concept
  2. B.production concept
  3. C.product concept
  4. D.selling concept
Show the answer and explanation

Answer: A (societal marketing concept)

Explanation

The societal marketing concept adds the welfare of society to customer satisfaction and profit.