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WAEC Marketing 2021 Question 7

Question 7

Marketing Research

The process of collecting and analyzing information about the external marketing environment is

  1. A.environmental management.
  2. B.marketing research.
  3. C.market segmentation.
  4. D.marketing management.
Show the answer and explanation

Answer: B (marketing research.)

Explanation

Collecting and analysing market information is marketing research.