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WAEC Marketing 2021 Question 6

Question 6

Marketing Planning

The elements that make up marketing planning are I. situation analysis II. market share III. marketing objective IV. marketing strategy V. action programme

  1. A.I, II, III, IV only.
  2. B.I, II, III, V only.
  3. C.I, II, IV, V only.
  4. D.I, III, IV, V only.
Show the answer and explanation

Answer: D (I, III, IV, V only.)

Explanation

A marketing plan covers situation analysis, objectives, strategies and action programmes (I, III, IV, V).