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WAEC Marketing 2017 Question 8

Question 8

Promotion and Advertising

A paid form of non-personal presentation and promotion of products is

  1. A.sales promotion.
  2. B.advertising.
  3. C.personal selling.
  4. D.exhibition.
Show the answer and explanation

Answer: B (advertising.)

Explanation

Advertising is any paid, non-personal presentation of ideas, goods or services by an identified sponsor.