passwella.
Menu

WAEC Marketing 2017 Question 7

Question 7

Marketing Research

The first step in the marketing research process is

  1. A.field work.
  2. B.situation analysis.
  3. C.problem definition.
  4. D.questionnaire construction.
Show the answer and explanation

Answer: C (problem definition.)

Explanation

Research starts by defining clearly the problem to be studied.