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WAEC Marketing 2017 Question 33

Question 33

Pricing

The pricing method that consists of production cost and mark-up is

  1. A.cost-plus.
  2. B.loss-leader.
  3. C.target pricing.
  4. D.imitational pricing.
Show the answer and explanation

Answer: A (cost-plus.)

Explanation

Cost-plus pricing adds a fixed mark-up to the cost of producing the item.