passwella.
Menu

WAEC Marketing 2017 Question 34

Question 34

Consumer Behaviour

The study of how individuals and organizations select and buy products to satisfy their needs is

  1. A.consumerism.
  2. B.consumer behaviour.
  3. C.consumption management.
  4. D.group behaviour.
Show the answer and explanation

Answer: B (consumer behaviour.)

Explanation

Consumer behaviour studies how people and organisations choose, buy and use products.