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WAEC Marketing 2017 Question 32

Question 32

Sales Promotion

A toothbrush attached to a toothpaste is an example of

  1. A.premium offer.
  2. B.price off.
  3. C.loyalty scheme.
  4. D.merchandising incentive.
Show the answer and explanation

Answer: A (premium offer.)

Explanation

A premium is an extra item given free or cheaply with a product, like a toothbrush with toothpaste.