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WAEC Marketing 2015 Question 9

Question 9

Distribution

Which of the following channels of distribution will be used by a company that wants to have control over its price?

  1. A.Manufacturer — Consumer
  2. B.Manufacturer — Agent — Consumer
  3. C.Manufacturer — Wholesaler — Retailer — Consumer
  4. D.Manufacturer — Agent —Retailer — Consumer
Show the answer and explanation

Answer: A (Manufacturer — Consumer)

Explanation

Selling directly to consumers removes middlemen, so the manufacturer alone sets the final price.