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WAEC Marketing 2015 Question 10

Question 10

Marketing Mix

Which of the following is not an element of the marketing mix?

  1. A.Place
  2. B.Packaging
  3. C.Price
  4. D.Product
Show the answer and explanation

Answer: B (Packaging)

Explanation

The marketing mix is the 4Ps: product, price, place and promotion. Packaging is part of the product, not a separate element.