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WAEC Marketing 2015 Question 8

Question 8

Marketing Concept

Meeting customer expectation regarding the quality a product is

  1. A.customer satisfaction.
  2. B.customer excellent.
  3. C.customer loyalty.
  4. D.customer value.
Show the answer and explanation

Answer: A (customer satisfaction.)

Explanation

Customer satisfaction occurs when a product's performance meets or exceeds what the customer expected.